John BOyer

John’s life mission is to motivate, educate, and inspire people to be fully engaged in the world around them. As a professor at Virginia Tech for over 25 years, he has focused his efforts on making education real, relevant, and accessible to all. Now, he has brought that same philosophy to the Blacksburg, VA, community through the Wine Lab. He understands that the world of wine is complex and overwhelming to most, so he applies his same approach in the classroom to the conversations and lessons he shares about wine.

He believes that if you make the information accessible, relevant, and meaningful to people’s real lives they will connect to it in ways that make sense to them. So many people want to learn about and understand wine, but don’t know where to start. Most people would look at the Wine Lab that John and Katie built and consider it a restaurant or wine bar. John views it as his ultimate classroom.